Campaign Sponsorship Agreement

The 15-page Sponsorship Proposal Worksheet (Word document format) provides 10 steps to create and submit a successful sponsorship proposal. Instead of creating a single sample referral package and sending it to everyone you know, start by building an inventory of everything you`re willing to sell. Even the best-designed, best-documented, and most affordable sponsorship proposal won`t work if you send it to the wrong person! To whom should you send your sponsorship application? I am looking for people with the following titles: By submitting a sponsorship proposal too early, you declare that the process concerns you, what you want and what you accept, what the sponsor wants. In fact, if the process went well and you followed the steps, the sponsorship proposal is mainly about documenting what you have already discussed and agreed. All the pieces of the sponsorship puzzle are now in place. We`ve found that once you`ve sent your referral proposal to your potential customer, give them a few days to sit down with them. Because you`ve spent time talking to them and getting to know them beforehand, you`ve earned the right to follow up. Those who have corporate social responsibility in their title usually cover the “corporate philanthropy” side of things, although this can often be combined with sponsorship and root cause marketing. If I only find one CSR person, I will often contact them to ask them to help me find the best contact person for my proposal. So far, most of the information contained in the sponsorship proposal has been a repetition of the elements that have already been discussed and agreed with the sponsor. It should be noted that this guide on the business sponsorship proposal did not even discuss the graphics, page numbers or name ideas at the sponsorship level.

There is a reason for this! Contact your sponsors, ask them what they think of your sponsorship application, ask them what they think of the benefits and what advice they have to change your referral package to better meet their needs. 13.1. Mediation. If a claim, controversy or dispute arises or exists between the parties or in connection with the interpretation or performance of the Sponsorship Agreement (hereinafter “Agreement”), either party may require the other party to provide reasons for its position(s) in writing, and then enter into negotiations in good faith to attempt to resolve the dispute. If such disagreement cannot be resolved by negotiation in good faith within thirty (30) days, either party may elect in writing to submit the dispute to mediation in accordance with the Commercial Mediation Rules of the American Arbitration Association. If one Contracting Party so wishes, the other Contracting Party shall submit to mediation. The Mediator will be chosen by the Company`s external consultant, if any, or, if the Company does not have an external consultant, by its auditor within ten (10) days of written notification of the election. Such mediation shall take place within twenty (20) miles of Ann Arbor, Michigan, unless otherwise agreed. The mediator does not have the power to impose a settlement, but strives to help the parties reach a satisfactory solution to the dispute. In the event of (a) termination of mediation by the mediator without mutually satisfactory resolution of the dispute, or (b) termination of mediation by either party after thirty (30) days after the mediator`s engagement, the parties will proceed to binding arbitration as set forth below. The mediator shall terminate the mediation if, in his or her reasonable discretion, additional mediation efforts do not contribute to the resolution of the dispute. This sponsorship agreement, number, is entered into and entered into by and between the xxxxxxx on behalf of the morale, welfare, and recreation fund (Fund), the full address of the facility and the sponsor, street, city, zip state.

Before contacting your potential customers, take the time to figure out what to charge for everything in your referral package. The best way to do this is to list each item you want to sell in your referral proposal, as well as who will see (or hear) it and assign a value to that benefit. Use resources like Google Adwords and the local timeline when trying to figure out what to charge for things like logo placement. Assign value to samples, product placement, conference opportunities, free tickets, exhibition space. Basically, when you offer it to a sponsor, you give it value. This model was created to ensure that all clubs and societies take a consistent approach when reaching agreements with sponsors. This type of written agreement is crucial to ensure that the expectations of both parties are clear and concise. Add your logo and the name of the opportunity or program, as well as your slogan. Keep it simple and NEVER call it a “referral package”! Never say “sponsorship opportunities.” Instead, use something like “Engage leaders in Industry X” or “Reaching out to people of a certain age or geography” or “Come meet X Sector” But if things don`t go quite as planned and your sponsorship proposal is rejected, make sure you understand why, learn from experience and make an effort to maintain contact with the promoter.

The situation may change in the future and the last thing you want to do is burn your bridges. Remember: your referral package is not the sales tool. It`s you! Once you have contacted the referral decision-maker, it is your duty to establish a relationship where they can trust you and minimize perceived risks. Recognizing the need to provide accessible, affordable and user-friendly transportation in the Burien area by facilitating the wider use of bicycles, WABI designs, purchases, manages the permitting process and promotes and manages the Burien City Centre Bike Carrier Project. To support this project, the Sponsor will pay WABI the fee to display the Sponsor`s name/logo on a Sponsor badge on a number of bicycle racks installed and owned by the City of Burien (“City”), either in the public right-of-way, in a city park or in a private shopping mall. Track the linked articles and fill in the fields provided. Once you`re done, you`ll have all the information you need in one place to create your successful referral proposal. The obvious way to determine value is simply to ask for a budget. However, it rarely works. Sponsors are unlikely to give up their budget. If they do, more power for you. But keep in mind that the use or activation of the referral is usually between 2 and 3 times the amount of the referral.

But how do you know who to ask? This process is much easier than most people realize. You see, the trick for a good sponsorship proposal is that it has very little to do with what you write. if you have the right audience. Next come the referral sites, including the referral pitch. These websites facilitate the connection between sponsors and sponsor applicants. As I discovered with the failure of my first sponsorship proposal, do not write war and peace. Keep it short, crisp and precise. Sponsorship managers do not have time to review lengthy documents. This is the section where most people insert a grid that says “Gold, Silver, Bronze”, but not you! Instead, list your ideas (as described above) to bring your audience and sponsor closer together while helping your sponsor achieve their goals. Be sure to include opportunities for branding, sampling, participant experience, and contests. Are you going to buy one of these ready-made items? Almost certainly not.

but it makes them think and shows them that you know how to play the sponsorship game. What for? Too often, sponsorship applicants prepare a proposal without ever working directly with the sponsor to determine their goals. How can you know what they want or need without ever asking? Now that the sponsorship proposal is written, it`s time to think about how it can be delivered. You can use Word and send it by email. It`s not very sexy or exciting. 13.2. Binding Arbitration. If the parties are unable to resolve a dispute in accordance with the mediation set forth above, the parties will submit the dispute to arbitration in accordance with the then-current Commercial Arbitration Rules of the American Arbitration Association, unless the parties agree otherwise and in accordance with the following procedures: (i) the costs and fees of the arbitration, including reasonable attorneys` fees; are assigned by the arbitrator; (ii) The arbitrator`s award shall be final and the judgment may be entered in any court of competent jurisdiction. and (iii) the existence and decision of the arbitration will be treated confidentially by the parties and the arbitrator. The arbitrator is chosen by the Company`s external counsel, if any, or, if the Company does not have external legal counsel, by its auditor. Such arbitration shall take place within twenty (20) miles of Ann Arbor, Michigan, unless otherwise agreed. .